The Peet's Coffee website underwent a comprehensive redesign, encompassing every aspect from color schemes and typography to brew guides, ordering processes, tasting quizzes, and subscription services. To achieve this, we meticulously reevaluated the entire user experience and design system. Implementing a clean and cohesive design system centered around the brand's core values and elements, we created an eCommerce experience that seamlessly integrates subscription services, account management features, and a unique tasting quiz to guide users through their purchasing journey.