TABASCO embarked on a transformative journey as they approached their monumental 150th anniversary, seeking a comprehensive rebranding of both their B2C and B2B websites. The legacy website, reminiscent of an outdated Flash site, no longer resonated with modern audiences. Our objective was clear: to usher this iconic brand into the digital era while honoring its rich heritage. We embraced the challenge of blending modernity with tradition, crafting a visually striking and user-friendly online experience that paid homage to TABASCO's storied legacy while positioning it for continued success in the digital age.