Branding
Illustration
Photography
Over 100 Ingredient illustrations were done (all vector).
Each illustration hand drawn for approval before digitzing
The illustrations were so well received they became in an integral piece in the branding.
Photos were taken of each product, with the corresponding ingredients. The intention of the shoot was to further push the brand narrative of transparency with ingredients. Each photo was used on the PDP page for the corresponding product, social media, and additional marketing materials.
