Animation/Video
Art Direction
Branding
Conferences
Photography
Social/Paid Media
UX/Web Design
Over this span I've led diverse video initiatives, from fully animated brand stories to in-house video shoots, webinars, conferences, and animated ads. From concept to execution, overseeing every aspect, ensuring each piece resonates with our brand's vision.
When competitors begin to emulate your approach, it's a clear sign of success.
In the healthcare industry, characterized by mundane visuals and outdated design, the challenge was to establish a brand that could stand out in a market entrenched for decades. How could we set ourselves apart from competitors? Initially, not all were on board with the changes. One board member vehemently disliked it, citing a loss of the brand's scientific appeal. However, a year later, that same executive requested our team to lead their redesign. "The brand has not only grown on me, but I love everything you are doing".
We've actively participated in various webinars and conferences, with none bigger than SCOPE. At SCOPE, we faced the daunting task of vying for attention amidst industry giants. Our challenge? Conceptualize, design, construct, and promote a booth that would truly stand out amidst the clamor (Obviously while on a budget). Our team spearheaded the entire process, from ideation to implementation, delivering a standout booth experience. This included geo-targeted ads, a captivating fully animated brand video, bespoke swag, sales sheets, and other essential business collateral.
Photography was primarily managed in-house. We handled all aspects, including post-production work. Our focus was on capturing on-site events, photoshoots, and company-wide headshots.
Upon my arrival at ObvioHealth, the brand's social media presence was limited, posting only four times a month and having approximately 1,000 followers. Through an enhanced content strategy and refined visual identity, we've ramped up our posting frequency to 5-10 times weekly, resulting in a significant growth to 40,000 followers. Notably, our LinkedIn engagement has increased by 439% in the past year alone. These efforts have translated into tangible results, including a 50% increase in website sessions.
During my tenure at ObvioHealth, spearheading the website project stood as one of our most significant endeavors. Our aim was to construct a website that not only accommodated future expansions but also ensured each page felt uniquely tailored, avoiding the cookie-cutter feel of templates. Opting for Webflow for its exceptional customization capabilities, we embarked on the creation of over 100 responsive modules. These modules could be effortlessly dragged and dropped to assemble landing pages, minimizing time and effort. Each module boasted full customization, granting the flexibility to edit, hide, or add elements as necessary, thereby achieving a seamless and bespoke user experience.
